Programmatic SEO

Most sites publish one page, pray it ranks for everything, and wonder why it doesn't. Programmatic SEO is the opposite: you build hundreds or thousands of pages, each one surgically targeted at a specific search, each one genuinely useful to the person who lands on it. Think "[tool] vs [competitor]", "[service] in [city]", or "best [category] for [audience]" — rinse, repeat, rank.

This skill walks you through the whole operation: picking the right playbook from 12 proven patterns (templates, comparisons, location pages, integrations, and more), designing a template that creates real page-by-page value instead of just swapping city names in a block of identical text, and building the internal linking architecture that gets Google to actually index the thing. It also tells you what not to do — because 10,000 thin pages will hurt you worse than none at all.

Where generic SEO advice says "create great content" and leaves you to figure out the rest, this skill gives you the actual decision frameworks: which playbook fits your assets, what data you need, how to structure URLs, and how to stay on the right side of Google without neutering your strategy.