Reddit Research

Reddit is where real opinions live — no brand polish, no PR spin, just people complaining, praising, and debating in the open. This skill gives your AI agent structured access to all of it: subreddit feeds, cross-Reddit search, comment threads, and even ad creative research, through the Scrape Creators API.

Whether you're hunting for lead signals in niche communities, tracking what people actually say about your competitors, or figuring out which pain points show up again and again in your target audience's own words, this skill has a workflow for it. It's not a generic "search Reddit" prompt — it's a set of purpose-built commands that know when to go broad and when to drill down.

The ad research angle is where it gets interesting for marketers. You can search live Reddit ad creatives by topic, format, and objective — so you can see what your competitors are running before you write your own briefs.